Your website gets traffic but doesn't convert. Visitors arrive, browse, and leave without taking action. The problem isn't your product or your pricing — it's friction in the user experience. A UX audit systematically identifies where and why users abandon your site.

Step 1: Quantitative analysis. Install heatmaps (Hotjar or Microsoft Clarity — both free) and track where users click, scroll, and hover. The data reveals patterns invisible to the naked eye. We commonly find that 70% of users never scroll past the first fold, CTAs are placed where nobody looks, and mobile users encounter tap targets too small to hit reliably.

Step 2: Funnel mapping. Trace the path from landing page to conversion (purchase, signup, contact form submission). Identify each step where users drop off. A healthy funnel loses 20-30% at each step. If you see 60%+ drop-off at any point, that step has a critical UX problem. Common culprits: mandatory registration before checkout, forms with too many fields, unclear pricing, and slow-loading pages.

Step 3: Technical audit. Page speed directly impacts conversions. Every additional second of load time reduces conversions by 7%. Run Lighthouse, check Core Web Vitals (LCP, FID, CLS), and identify render-blocking resources. Mobile performance is especially critical in Israel where cellular connections vary widely.

Step 4: Cognitive walkthrough. Put yourself in the user's shoes and attempt to complete key tasks: find a product, understand pricing, contact support, complete a purchase. Note every moment of confusion, every unnecessary click, every piece of missing information. The best UX feels invisible — users accomplish their goals without thinking about the interface.

Step 5: Accessibility review. Beyond ethical obligation, accessibility improvements often boost conversions for all users. Check color contrast ratios (4.5:1 minimum), keyboard navigation, screen reader compatibility, and touch target sizes (44x44px minimum). Hebrew RTL layouts need special attention to ensure bidirectional text displays correctly.

Step 6: Competitive analysis. Audit the top 3 competitors' websites using the same methodology. Identify patterns they follow that you don't, features they offer that you lack, and UX conventions your target audience expects. If every competitor has a sticky header with a CTA and you don't, users are subconsciously noting the absence.

The deliverable is a prioritized action list. Rank findings by impact (high/medium/low) and effort (quick fix / medium project / major redesign). Start with high-impact quick fixes — these often double conversion rates within a week. A typical audit identifies 15-25 actionable improvements, of which 5-8 are high-impact quick fixes.