Your website gets traffic but doesn't convert. Visitors arrive, browse, and leave without taking action. The problem isn't your product or your pricing — it's friction in the user experience. A UX audit systematically identifies where and why users abandon your site.
Step 1. Quantitative analysis
Install heatmaps (Hotjar or Microsoft Clarity — both free) and track where users click, scroll, and hover. The data reveals patterns invisible to the naked eye. We commonly find that 70% of users never scroll past the first fold, CTAs are placed where nobody looks, and mobile users encounter tap targets too small to hit reliably.
Step 2. Funnel mapping
Trace the path from landing page to conversion (purchase, signup, contact form submission). Identify each step where users drop off. A healthy funnel loses 20-30% at each step. If you see 60%+ drop-off at any point, that step has a critical UX problem. Common culprits: mandatory registration before checkout, forms with too many fields, unclear pricing, and slow-loading pages.
Step 3. Technical audit
Page speed directly impacts conversions. Every additional second of load time reduces conversions by 7%. Run Lighthouse, check Core Web Vitals (LCP, FID, CLS), and identify render-blocking resources. Mobile performance is especially critical in Israel where cellular connections vary widely.
Step 4. Cognitive walkthrough
Put yourself in the user's shoes and attempt to complete key tasks: find a product, understand pricing, contact support, complete a purchase. Note every moment of confusion, every unnecessary click, every piece of missing information. The best UX feels invisible — users accomplish their goals without thinking about the interface.
Step 5. Accessibility review
Beyond ethical obligation, accessibility improvements often boost conversions for all users. Check color contrast ratios (4.5:1 minimum), keyboard navigation, screen reader compatibility, and touch target sizes (44x44px minimum). Hebrew RTL layouts need special attention to ensure bidirectional text displays correctly.
Step 6. Competitive analysis
Audit the top 3 competitors' websites using the same methodology. Identify patterns they follow that you don't, features they offer that you lack, and UX conventions your target audience expects. If every competitor has a sticky header with a CTA and you don't, users are subconsciously noting the absence.
What is the deliverable?
The deliverable is a prioritized action list. Rank findings by impact (high/medium/low) and effort (quick fix / medium project / major redesign). Start with high-impact quick fixes — these often double conversion rates within a week. A typical audit identifies 15-25 actionable improvements, of which 5-8 are high-impact quick fixes.